ABOUT
The Granville Group employs a more efficient, cost-effective approach than traditional marketing firms and advertising agencies.
Instead of maintaining the expensive overhead of a full-time staff and offices, we put together teams of freelance professionals to address the specific needs of each client project. Hence, we are able to deliver high quality client service, competitive creative executions and media strategies and placement as well as high-level public relations and employee communications –– for much less than larger marketing firms, advertising and PR agencies. And we pass on those savings to our clients.
We believe in full transparency.
A compensation package can be either based upon an agreed-to hourly rate or flat project fee. All outside costs are itemized and fully disclosed with no mark-up. Applicable sales tax applies.
Based upon our experience and proven results, we have developed a simple code of conduct:
1. Ask the right questions.
2. Always listen carefully to our clients.
3. Research the competition to identify niche positioning and unique selling propositions.
4. Develop a streamlined brand platform, backed by targeted creative and a cost-effective media strategy.
5. Spend our client’s money like it’s our own.
John Granville Leonard
Creative and Media Director
John founded The Granville Group in 1987 after serving as Creative Director/Partner for Taylor Spencer Granville (SF/LA). He has comprehensive marketing and advertising experience for a wide range of consumer and B2B clients: banking, broadcast, Internet, manufacturing, automotive, fashion, sports franchises, retail chains, performing arts, casinos, colleges, civic organizations and nonprofits.
His background and skills include: Award winning creative development and execution, including graphic design, print, package design, collateral, sales marketing materials, direct mail, outdoor/transit, radio, television, video, websites, online, trade show displays, and major promotional programs. Media strategy, planning, buying and post buy analysis. Focus group planning and testing. Production cost management, supplier negotiations, and print engineering expertise.
Jack LeMenager
Employee Communications
Jack has extensive’ experience in employee engagement, change management and leadership communications. That work has included strategy development and delivery that address a range of corporate issues, such as post-merger/acquisition integration, cultural change, and transformational initiatives. He has broad experience managing client and agency teams to deliver measurable results for a range of culturally diverse global organizations via effective communications strategies, tactics and channels (including Internet, internal social media, videoconferencing, webinars, webcasts, and podcasts).
He distilled his many years’ of first-hand experience in his field into two books that he wrote on the subjects of employee engagement and change management: Inside the Organization and Sandcastles in the Tide. He also contributed a chapter on employee communications for the post-graduate college textbook: Managing Corporate Communications: A Cross-Cultural Approach.